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How to Give People What They Want Online

What do customers really want out of their online interactions with your company? Answering this question correctly can mean the difference between increasing revenue and joining the group of businesses that, combined, lose upwards of $1.6 trillion each year by not living up to consumer expectations.

Truth be told, there is no single correct answer to this question, and yours will ultimately depend on your product, service, or industry. However, there are four general principles that every business can integrate into their customer experience strategy that have proven to yield exceptional results, regardless of the nature of their business.

Read this article to learn how you can leverage these trends in your favor and increase brand loyalty among your customers.

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Turn prospects into engaged customers

Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle. #RetoMarketRelations
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Transform the customer journey with Dynamics 365 for Sales + Adobe Marketing Cloud

How do you differentiate yourself and stand out from your competitors? Delivering a more consistent, seamless, and personalized experience for customers is a great way to start–and an even better way to gain a competitive advantage by transforming the customer journey. View this infographic to discover how integrating Dynamics 365 applications with Adobe Marketing Cloud lets you leverage integrated tools and unified data to gain a 360-degree view of customers, orchestrate personalized campaigns, and deliver the right content, at the right time, at every touchpoint.
View: Transform the customer journey with Dynamics 365 for Sales + Adobe Marketing Cloud